Continental Automotive’s Winter Customer Presentation 2025 highlights our commitment to advancing mobility through cutting-edge technologies, with a strong focus on safety and reliability. Across continents, these events take place in some of the most challenging winter environments - Arvidsjaur, Sweden; Mombetsu, Japan; Heihe, China; and Brimley, USA. These extreme conditions provide the ultimate testing grounds for our latest advancements in safety, efficiency, and sustainability.
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Testing Innovations Under Extreme Conditions
Safety remains a priority for Continental Automotive, reflected in our extensive winter testing programs. The events in Arvidsjaur, Sweden, and Brimley, USA, among others, serve as ideal locations to evaluate the performance of new technologies in demanding environments. These tests validate the reliability and functionality of our products, reinforcing Continental Automotive’s position as a Reliable Safety Partner.
Impressions from Arvdisjaur, Sweden
- Arvdisjaur, Sweden
- Arvidsjaur, Sweden
- Arvidsjaur, Sweden
- Arvidsjaur, Sweden
At Arvidsjaur (Sweden) we presented our latest technologies - ranging from advanced brake systems to fully integrated motion control solutions - to ensure the safe, comfortable, and efficient control of vehicle movement in all directions: longitudinally, laterally, and vertically. Our customers experience how innovation and continuity made by Continental Automotive form the foundation for key industry trends such as electrification and the Software-defined Vehicle (SDV). Many of the showcased products are integrated into demo vehicles, where they demonstrate their performance in demanding real-world scenarios.
Key innovations include the Drive-Brake Unit with our partner DeepDrive, which integrates electric drive and braking systems into a single module. This technology enhances vehicle efficiency and functionality making it ideal for torque vectoring and significantly enhancing vehicle agility and stability.
Impressions from Brimley, MI, United States of America
- Brimley, MI, USA
- Brimley, MI, USA
- Brimley, MI, USA
- Brimley, MI, USA
Similarly, at the China Ride & Drive Event in Heihe, participants experienced real-world demonstrations of brake systems, sensor solutions, and software designed to support the evolving trend of Software-defined Vehicles (SDVs).
Impressions from Heihe, China
- Heihe, China
- Heihe, China
- Heihe, China
- Heihe, China
A Focus on Safety and Collaboration
Continental Automotive’s events emphasize the importance of collaboration with industry stakeholders. At the Winter Tech Rides in Mombetsu (Japan) customers and partners can engage with our teams to explore technologies like the Future Brake System (FBS). By replacing traditional hydraulic systems with electro-mechanical actuators, the FBS offers improved efficiency, enhanced safety features, and simplified production processes, meeting the demands of modern mobility.
These events are designed to foster dialogue and ensure that our solutions align with industry needs while maintaining a focus on safety and reliability.
Safety is at the core of everything we do. As a Reliable Safety Partner, we focus on developing technologies that make mobility safer for everyone.
Dr. Boris Mergell, Head of Business Area Safety and Motion (SAM)
Preparing for the Future of Mobility
As the automotive industry continues to evolve, Continental Automotive is focused on addressing key trends such as electrification, automation, and digitalization. Our solutions are designed to meet these challenges while prioritizing sustainability and safety. Innovations like Holistic Motion Control (HMC) are paving the way for vehicles that are smarter, more efficient, and equipped to meet future demands.
Bringing even more intelligence to motion control our Safety & Motion Integration Platform now includes a full hardware system to realize various motion functions like steering, braking, charging, powertrain and featuring the new Valve Drive Unit for electronic damping control. This is where comfort meets precision, transforming every drive into a smooth and controlled experience.
Even before a prototype vehicle touches the road, we ensure peak performance with Simulation-based Pre-Adjustment (SiPA). By leveraging AI, we optimize vehicle dynamics functions in a virtual environment - minimizing the need for physical test vehicles.
Continental Automotive is also committed to sustainability through the use of recycled materials, extended product lifespans, and technologies that support decarbonization efforts.
Looking Ahead
The Global Innovation Showcase 2025 demonstrates Continental Automotive’s ongoing efforts to advance mobility while maintaining a clear focus on safety, reliability, and collaboration. By testing and refining our technologies in challenging environments, we continue to deliver solutions that meet the needs of our customers and the demands of the industry.
For more updates on Continental Automotive’s latest innovations and their impact on the future of mobility, stay connected.
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