February 21 2025 - Continental wins the German Design Award 2025 in the "Excellent Product Design" category for two innovative product solutions. The prestigious German Design Award recognizes internationally innovative design concepts and honors the most outstanding creations from numerous industries.
With the "Emotional Cockpit" and the "AI ColorCode Scheme Generator", Continental has secured entries on the list of winners in 2025 with two groundbreaking innovations.
Our Emotional Cockpit combines technology with a bold, innovative design. In a unique combination of aesthetics and functionality, the two displays are finished with a colorful effect coating behind precision-cut Swarovski crystals. The experience is complemented by the world's first customizable e-ink trimline, which runs the entire length of the dashboard and offers extensive personalization options, further enhancing the emotional connection between driver and vehicle.
In the "Emotional Cockpit", the jury of the German Design Award particularly emphasises the elegant combination of aesthetics and personalization options. The integration of a wide variety of technologies thus creates an emotional bond between the user and the vehicle.
Our AI ColorCode Scheme Generator makes personalizing vehicle interiors easy and fun. By using simple voice commands, the app can adjust the display color scheme and ambient lighting to suit individual moods and preferences. A Large Language Model AI system is used to generate color associations from simple terms. In addition, a specially designed algorithm ensures that colors are optimized for harmonious design and useability by applying a complex set of composition rules.
For the jury of the German Design Award, the solution represents an outstanding opportunity to enrich the vehicle experience with the customizable color scheme. The combination of design principles and consistent use of AI technologies was particularly impressive.
