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Technology and Emotion Merges

Customizable emotional cockpit with E Ink prism display

January 8 2025 – Continental is premiering its Emotional Cockpit at the Consumer Electronics Show (CES) from January 7 to 10 at Las Vegas, which features an E Ink Prism display spanning the entire width of the dashboard. The Emotional Cockpit concept merges multiple vehicle display solutions including the E Ink Prism display to form an integrated unit, which is aesthetically innovative, function-driven and individually customizable. We have partnered with E Ink, a pioneer and market leader in the field of ePaper technology, to bring this elegant display technology to the automotive interior.

The Emotional Cockpit’s central element of the E Ink Prism display spans across the width of the dashboard and showcases the novel application of Prism ePaper, which is known for its use in e-readers. This innovation visually enhances the vehicle interior and enables countless opportunities of personalization in the form of unique patterns, colors and combinations, also enabling the display of information relevant for driving.

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Personalization and emotionality are decisive success factors for vehicles of the future. Generation Z, for example, represents a new generation of customers who want to express their individuality and showcase their personality, especially through digital media. With our Emotional Cockpit and the adaptation of energy-saving e-reader technology, we are offering innovative options to personalize the vehicle cockpit in line with new customer expectations

Pavel Prouza

Head of User Experience at Continental

Furthermore, the E Ink display technology is also suitable for use in vehicle exteriors, and this is also being exhibited at CES. Our intelligent demonstration vehicle uses an E Ink display mounted on the B-pillar and can be individually configured and designed with personally selected content.

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