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Window Projection Solution

Innovative window projection premieres at CES 2025

January 6 2025 - Continental will present for the very first time our window projection solution at the Consumer Electronics Show (CES) 2025 in Las Vegas, USA, from January 7 to 10, 2025. This impressive technology projects content onto the vehicle’s rear side windows, which is then visible from the outside. We supply technology, seamless system integration and comprehensive software components for this highly efficient projector technology that minimizes the required installation space.

Our window projection solution can communicate directly with the environment and display important information like the charge level of an electric vehicle or a favorite logo of the vehicle owner’s choice when the vehicle is parked. This technology adds an easy and intuitive way to personalization.

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With our Window Projection solution, we can project content in impressive quality onto the vehicle’s side windows. This can be personalized to the driver’s lifestyle, strengthening their bond with the brand

Pavel Prouza

Head of User Experience at Continental

The innovation results in outstanding image quality with compact projection technology. When the system is activated, the window is fully darkened electrically to ensure optimum image display. A space-saving projection unit installed in the roof lining of the vehicle projects the content onto the side window.

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