Dec 18 2024 - At the Consumer Electronics Show (CES) 2025 in Las Vegas, USA, Continental will premiere the Emotional Cockpit - a display concept combining the latest display technology with unique design elements from Swarovski. The Emotional Cockpit creates an emotive and individual connection with drivers due to its intuitive handling, dedicated area that can be enriched by an AI assistant and small interactive widgets.
Continental to premiere Emotional Cockpit display concept at CES 2025
In addition to technical innovations and new display options, the emotional aspect is also becoming increasingly important when buying a vehicle. For us, a successful user experience appeals to all the senses. Both end users and car manufacturers are putting a stronger emphasis on the emotional connection with the vehicle. This allows interior designers to create completely new brand experiences
Pavel Prouza
head of User Experience at Continental
The Emotional Cockpit features a luxurious ambiance because of the two displays being framed in Swarovski crystals, which are organically integrated into the dashboard, lending the entire unit a seamless appearance. The control element rises from the center of the dashboard, floats freely in space and acts as the central input unit for the driver and front passenger.
In addition, the cockpit features the unique “Aurora Borealis” coating to create a distinctive emotive character. Here, light reflections add a further emotional component with a subtle shimmer reminiscent of the aurora borealis or northern lights, creating an atmospheric ambiance immediately upon entering the vehicle interior.
